Why Your Website isn't Earning: 5 Critical Fixes for AdSense Approval

 

🛑 Why Your Website Isn't Earning: 5 Critical Fixes for AdSense Approval

You’ve built your blog, you’ve published great content, and you’ve applied to AdSense... only to be rejected. This is a frustrating but common experience. The rejection is rarely about traffic volume; it’s almost always about unmet technical requirements or a lack of trust signals. If your website isn't earning, you need to stop writing new posts for a moment and focus entirely on these five critical fixes that will turn your rejection into approval.

1. The Crucial "About Us" and "Contact Us" Pages

AdSense, and Google in general, demands transparency. They need to know that a real person or legitimate entity runs the website. A single page with just posts is not enough.

• Action: Create dedicated "About Us" and "Contact Us" pages.

  • The "About Us" page should clearly explain who you are, the blog's mission, and your area of expertise.

  • The "Contact Us" page must include a functional email address (or contact form) so visitors (and AdSense reviewers) can reach you.

• Placement: Link these pages prominently in your menu or footer.

2. Policy Pages: Privacy and Disclaimers

This is often the number one reason for rejection. Since you will be collecting visitor data (via analytics, email signups, and AdSense cookies), legal compliance is mandatory.

• Action: Create a Privacy Policy page and a Disclosure/Disclaimer page.

  • You can find free, standardized policy generators online for blogs.

  • The Privacy Policy must state how you collect, use, and store visitor data.

  • The Disclosure page should clarify that your blog content is for informational purposes and may contain affiliate links (once you start using them).

3. Content Depth and Consistency

While you’re writing excellent content, AdSense wants to see a volume of it and a consistent publishing history. A blog with five posts published yesterday is less credible than a blog with fifteen posts published over two weeks.

• Action: Continue your accelerated publishing strategy until you hit at least 15 high-quality, 300-500 word articles. Ensure your articles are focused on unique topics, not just repetitions of the same idea.

4. Optimize the Reading Experience (Mobile First)

AdSense will look at how your site functions on mobile devices because most of their ad revenue comes from mobile traffic. Poor layout, overlapping text, and slow loading times are immediate red flags.

• Action: If you followed the advice to switch to the Simple Bold theme, your site is already mobile-friendly. Ensure images are sized correctly, and if you have fixed the header issue, you should be fine. Test your site on your phone!

5. Check for Forbidden Content

Make sure that none of your published content (or even images) violates AdSense policies.

• Action: Review the policies and ensure your content does not cover any topics related to adult material, illegal downloads, excessive profanity, or hate speech. Your current blog niche is highly compliant, but it’s always worth checking the fine print.

Addressing these five issues is the fastest way to signal to AdSense that you are a legitimate, professional, and trustworthy publishing partner.